Edit Diary 12
Amplification editing
We used the idea of Goodwin's theory of amplification by editing an extreme close up of our actor Jack's eyes opening one the lyrics "Can't take my eyes up of it". Furthermore, we thought to broke up a longer shot of Jack walking and lip syncing as it would be boring for demographics to watch and by adding a shot in-between it breaks it up and also keeps to the fast paced editing of the rest of the video and edits on the beat.
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